I liked social media content not too long ago. I read email newsletters and almost every notification. I hit the “Like” button, a lot.  It meant something. Purpose seemed like a “click” away.

Then I realized that social media communication often comes disguised as a sales pitch…Not just for a product or a brand like “Trump.” I liked endorsing creative content especially produced by friends. The real problem is the deluge of nonsense. Everyone has become a guru with something to sell. 

Purpose and salvation is packaged conveniently as data. Gurus sell conferences, seminars and workshops as they convert the masses. 

They tame a village. The village becomes a tribe. The tribe becomes a political party. The party begets dictatorships. Idiocracy becomes the way of life.

Silicon Valley is ground zero for the ‘blah’ hysteria — since  tech platforms power the wave of ‘blah.’ Effective social media usage can get one elected President or make somebodies out of nobodies like the Kardashians. There’s nothing wrong with seeking entertainment or increasing sales, but how does it impact your personal growth? How much of this content adds value?

Real entrepreneurs juice up their Twitter and LinkedIn feeds so they can sell more products. An entrepreneurial President rules the airwaves to provoke reactions and please his target audience. His business benefits much more now  because the stage is so much bigger, even if his popularity sinks. His business may grow, but billions of lives are at stake. 

The rest of us ‘nobodies’ feed the hysteria by participating in social media—holding out hope that we might get noticed and build a personal brand, too. Reality Tv has become the ultimate stage for nobodies to  ascertain public personas. In the tech world, geeks get noticed on LinkedIn or through VC-sponsored incubators and corporate hackathons.

Getting noticed has become the End Game whether you are a brand ambassador or the next mindfulness guru. The problem with spending all this time getting noticed is that your ‘working’ time gets lost. Forever. The culture of ‘blah’ drowns out the possibility of doing things that really help yourself, your family and your world. Being selfish can be a good thing, but it should be productive.

The culture of ‘blah’ is the culture of narcissism. More noise off the court means you really have to perform on the court. It’s hard to stop consuming ‘blah, blah, blah.’ Writing, coding and producing something new is the best way to accomplish goals. The world needs less ‘blah, blah, blah.’ 

Just because you can blabber, doesn’t mean you should.