A handful of companies like Muji exceed expectations by delivering on their brand’s impact-driven promise. Patagonia also comes to mind. It’s good to see a Japanese company expand in this way and not by sheer force of commercialism.
A handful of companies like Muji exceed expectations by delivering on their brand’s impact-driven promise. Patagonia also comes to mind. It’s good to see a Japanese company expand in this way and not by sheer force of commercialism.