If there is one thing that catapults us beyond ourselves, it is empowering kids. BUILD makes sure the next generation doesn’t fall through the cracks.
I’ve been volunteering with BUILD for the last 3 years. Schools should become startup incubators. Entrepreneurial education needs to begin in high school and accelerate youth for the rest of their lives.
My company is in hiring mode. We want great people who are good. Business guru Jim Collins wrote the classic, “Good to Great,” highlighting great companies. “Greatness” is defined in wikipedia “as financial performance several multiples better than the market average over a sustained period.” In the transactional world of public markets, it’s easy to measure high performers. Apple is great. So are Nike and Google. So should you automatically hire their people?
In his book, Jim Collins put together a nice primer for hiring leaders that can help you scale. It’s something worth examining: Level 5 leadership
Then you realize it’s extremely hard to measure individuals and find Level 5 folks. Steve Jobs was great. Most successful founders are great if you focused purely on business acumen and results. But they may not be Level 5 and in fact, could drive folks away. What about the person who joined Apple 2 years ago and is employee #97,000?
It’s an inexact science trying to find gems in the haystack of great companies. So you have to focus on the individual regardless of their pedigree. You look at longevity, like-ability and results. Presence is important especially if you need folks who are customer-facing. In many ways, customer interactions are like a night in Vegas. You either win big or lose everything. But what happens with each customer interaction stays forever. Good customer-facing people are hard to find.
They are much harder to find than people you would never trust in spite of a general’s pedigree. For example, the church-goer or temple devotee often exceeds the performance of the dilettante philosopher. Right now nearly everyone looks good on paper. Faith as a criteria is good for measuring predictability. I would rather hire someone with a belief system or even dedication to an art or yoga over someone who is dabbling. Too much social media noise is a warning sign. I’ve turned the volume down myself. One of my mentors once told me he looks for solid citizens who are not too ambitious, just willing to learn and add value wherever they are needed.
So who are the good people you need to be looking for? I look for people with purpose, passion and a track record of giving back. Someone with a humble attitude and a soldier’s tenacity is deserving of opportunities to become a 10x coder or salesperson. Ultimately, you want a friend for life.
The path from good to great is a character-building exercise. Never judge a book just by its cover.
Greg Jennings is a solid football player. He has been on my fantasy team for several years not because I expect non-stop brilliance but I know what I’m getting each time he plays. Not a Hall of Famer but a consistent performer.
Everyone wants Tom Brady’s life or Marshawn Lynch’s numbers. Heroes set unreachable targets. What every team (and business) really needs are more folks like Greg Jennings so that team goals are met. Who’s your everyday hero? (from 2/28 ESPN interview)
Sometimes I daydream. I think too much about the environment. In order to keep the boat afloat I worry about increasing sales. When I can’t increase sales or my technical relevance, I think about lowering costs.
I recite this mantra daily: Be nice, increase sales/relevance, lower costs, reduce carbon footprint
I live in the world of information as it pertains to customer relationships. In simplest terms, CRM is a model for managing existing and future customers. The goal is to capture the wealth of customer info and systematically offer a solution that meets customer needs. This process used to be low tech, high touch. It’s now high tech, high touch. Customers can learn rapidly and become self-aware about their goals. It’s my job to make them faster, stronger and more efficient. If there was an analogy to cars, all customers wanted a Ferrari or Mercedes during the roaring 90s. Almost everyone bought premium CRM products from Siebel (part of Oracle). Then they realized a Honda would suffice. There was a proliferation of cheaper CRM products. A new kind of CRM company emerged from the 2000s bloodletting. Based in the ‘cloud’, it was called Salesforce. It was cheaper, easy to use and less impactful on the environment. Soon everyone got their Prius.
Now everyone wants a Tesla. Customer intimacy is the new objective in 2013. Customers can quickly identify best-in-breed products by simple web searches. Key contacts are reachable using Linkedin or Facebook. In the information age, almost anyone can become tech-savvy overnight. Knowledge and technical fluency is subject to the whims of the internet where 15 year old whiz kids can build world-class products and outgun MBAs. It’s possible to become irrelevant just as fast.
The good news is that CRM is evolving into a platform for ubiquitous customer awareness. Not only do we have to be aware of customer preferences but we need to aware of their exposure and impact to the environment. Environmental catastrophes will impact customer mindsets and whether they want to “buy” or “sell.” For example it’s known that bad weather typically increases customer support needs even if there is not a technical outage. Customers have to be caressed 24×7 or they will go with plan B.
Fortunately customer data is now available at one’s fingertips on a smartphone, 24×7. Customer data is being pushed to us through in-house systems and various social media channels. With a few clicks (the ‘like’ button), customer intentions can be deciphered. The pull model of traditional CRM and manual data entry is going away. Large enterprises which are still dependent on the “always be closing” modus operandi will disappear. The new sales/service mantra is “always be helping.” And this can happen with a few clicks.
The Tesla has finally arrived. New CRM tools like Linkedin offer a plethora of data and help connect the dots. There are now sites where customers know more about you than yourself. The infrastructure holding the information age together is increasingly being hosted by energy efficient data centers run by Facebook, Google and Apple. And most customers want to lower their carbon footprint and prefer to do business with someone aligned with their values.
The most promising trend in the age of customer intimacy is how CRM thought leaders like Marc Benioff are increasingly partnering with spiritual gurus (Deepak Chopra) and life coaches (Tony Robbins). The transactional mindset of sealing the deal is being replaced by helping someone advance personally or professionally. Who would have believed in 1993 (when Siebel got started) that CRM would go the way of Bob Marley?
“Live for yourself and you will live in vain. Live for others and you will live again.”
– Bob Marley
Most likely you are looking at this on a device. Is it making you smarter? More self-aware? Are there better things you could be doing like feeding your children? When was the last time you called your parents?
Nearly everyone is wired to their devices at the expense of their health. Mike Judge’s dystopian film Idiocracy is a documentary now…