77079 and 77030

Few large cities in America offer master-planned communities and estate homes similar to Houston for a fraction of a million dollars. It’s rare to find metros in the South that have successfully built industrial sectors capable of surviving recessions and globalization.

The Energy Corridor (77079) in Houston employs over 100,000 folks. The Texas Medical Center (77030) supports a similar figure enabling another growing cluster for jobs. These two zip codes help power Houston’s economy. The tech sector is a big part of the growth story in Houston. Austin and Dallas have tech stories of their own which are masked by higher real estate prices than Houston, but nothing like the mediocre housing on the East or West Coasts.

I don’t know many people on the East Coast or West Coast who have joined the migration of ’housing’ refugees coming to Houston. Houston attracts all walks of life from across the globe which creates a unique diversity and mishmash of cultures.

Austin or Dallas first comes to mind whenever I think of Texas. If Houston can fix its flooding and crime issues, it could become a third coast gem for families seeking normalcy amidst the bluster of high-strung living on expensive coasts. There are plenty of tech jobs in Houston— to go along with cheap gas and doctors on standby. 😆

With wealth inequality increasing in almost all large metros, Houston counters the trend with a not so secret sauce: by developing strong industrial sectors around affordable housing. By limiting zoning laws, residential communities and condos (that are actually affordable) sprout up all over the city, near the key zip codes where people work. This trend is definitely changing, but Houston has done a good job of addressing the affordable housing crisis plaguing NYC, San Francisco, and Seattle. Houston will become unaffordable in 5 to 10 years —- when everyone starts moving there after Austin and Dallas get saturated.

The jobs growth must continue because Houston is not the most exciting or geographically-pleasing place in the world. These two zip codes are worth looking into if you are expanding your business or organization.

Link

Forward.

Andrew Yang is a long shot, but as long as the Democratic Party and liberal media networks like MSNBC focus on ‘beating Trump’ versus focusing on the needs of the American family, 2020 will bring little change. This excellent op-ed points to what is missing — Andrew Yang deserves more air time to share a positive vision for American families.

Link

David Ogilvy quote

The originator of advertising shared this tidbit long before the internet age began.

Dreamforce Talk

In this age of the customer, the conscientious consumer will impact business decision-making. Consumers are becoming more aware of sourcing, sustainability, and responsible investing. Business ethics and corporate social responsibility take center stage. Salesforce does a great job of highlighting this at their conference — making it ripple out to partners, customers, the United Nations, and beyond.

Surviving in an Amazon world

How one segment of brick-and-mortar is surviving e-commerce…Great film by Axios.

Retail survives when it invests and becomes a space for the community.

Shakespeare and Company

The famous bookstore in Paris is 100 years old. I was there when it turned 99.

Will it make it to its 200th birthday? Will there be enough bookworms to preserve it throughout this century?

There’s something to be said about the largest e-commerce company in the world beginning as a bookseller twenty-five years ago. It will be interesting to see if the Paris bookstore outlives Amazon.

Link

The future of Meetup.com?

Scott Heiferman founded Meetup just after the dotcom bubble crashed. It scaled over time and gained a global following. Before Facebook and LinkedIn, Meetups were the platform of choice for anyone interested in community-building. Evite was another similar tool at that time.

Scott decided to sell the company to WeWork a couple of years ago. As someone who relied on Meetup for all kinds of networking including running a community myself, I’m not sure if I’ll renew my subscription. The biggest benefit offered to Meetup community leaders was the usage of swank office space at WeWork locations for free. The cost of admission was often free in the Meetup world. Things seemed too good to be true. It’s impossible to run such a business for too long.

It’s a shame if Meetup gets shut down because there are so many folks like Scott who scaled amazing communities and connected with each other. I hope Meetup survives the WeWork reorganization.

The Boss

If you grew up listening to Bruce Springsteen, this movie is for you…

The Empty Chair

The empty chair mantra has caught on at many companies starting with Amazon. Jeff Bezos alludes to the customer who needs representation, so the idea is to keep an empty chair in every meeting.

What if the empty chair also became a civic lesson for companies to give back. What if the empty chair was kept for disadvantaged youth, for the homeless, or for the stranger who’s terminally ill.

I helped with a recent program focused on customer experience and social impact. I couldn’t help but think about the empty chairs there representing those who may never get the chance to ascend the lofty heights of SF. At the same time, I felt gratitude towards the inspiring speakers and sponsors for shedding light on customer experience, employee experience, and volunteerism.

It’s why corporate social responsibility has become the primary reason younger generations chose an employer in the first place. I believe the more a company aligns social impact to its mission statement, the more likely it is to survive in the long term. Companies like Salesforce, DocuSign, Zendesk, and Medallia clearly understand what’s at stake. The employee who cares about the empty chair is a keeper.

CAR-T

CAR-T is a new treatment for cancer which is now available at over 100 hospitals. It re-engineers a patient’s own immune cells to fight cancer. It was one of the hundreds of trials at MD Anderson which successfully reached the mass market. Patients get access to such trials at the largest research hospitals. For anyone who gets diagnosed with complex cancer (stage 2 or greater), the best chance of survival is at a research institution.

Fortunately, my relative was able to join a breakthrough trial in Houston.  As someone who studies processes and systems closely, I’ve learned more at MD Anderson than any other hospital because of the transparency, the quality of care, and aggressive vision which adopts the latest technologies such as Oncora. MD Anderson even has a yoga program.

Here’s a well-written essay by a Stanford doctor about her experience treating current patients with CAR-T. Huge strides are being made in the race to cure cancer.

Link

(we began at Stanford and made our way to MD Anderson where we found access to such trials as well as a better patient experience)

 

CEOs: the Ultimate Customer Success Managers

The tech world has become much more hands-on in the last decade. Nearly all founders and CEOs build, configure, & implement products and services. Customer success becomes everyone’s mission when project execution happens with customers in perpetuity.

Link

When to Build a CS Department

Proposify is a cool tool I’ve used. It’s made by a tiny Canadian company. In the world of Customer Success, it’s an unknown startup (with global ambitions) but has managed to scale from zero.

I really like how they’ve grown the customer success function from scratch. Founder Kyle Racki outlines how they made it happen.

Link

CS + CX = Success

Customer Success(CS) is often coined as a subset of Customer Experience(CX). The reality is that Customer Success drives CX initiatives. Based on anecdotal evidence, CX professionals seem to have fewer job opportunities than CS pros. Bob Thompson expounds on the dilemma here. CX needs CS more than ever.

Link

“Losing is winning”

It’s ok to lose some competitions. Every battle is not worth fighting for. I’ve seen a recent spate of successful people pass away well before their time, not from accidents, but from illnesses like cancer. Almost all were fierce competitors who led stressful lives.

It’s better to preserve health than lose one’s life over trivial pursuits of perfection. Self-care is paramount. American-style Karoshi’ is an epidemic.

Sometimes, losing really means living.

Beyond the Valley

In search of a more democratic internet (from an academic’s perspective)…

Link

Here’s a quick recap of Ramesh’s talk. Algorithms power the fastest growing companies. Tech companies monopolize and monetize exchanges. A handful of platforms and apps control nearly all of the world’s data. Here’s a popular slide he shared.

Silicon Valley tech leaders continue to determine technology access and user experiences for most of the world’s population. While good intentions drove them to success, the lack of awareness (and governance) of the unique needs of global cultures has resulted in cultural misappropriation and inefficient use cases. While most of us benefit from the new technologies, our data is being used against our future livelihoods, and for insane profits. Ultimately, the data will be codified to usurp our jobs. It’s already happening.

Ramesh portrays hope for an alternative tech universe focused on community, equality, and shared opportunities. He showcased some real breakthroughs of rural tech entrepreneurship —- mostly off the grid — insinuating that success is possible without being part of the global technology hegemony.

The viewpoint shared here is not entirely new. Populist movements have been railing against harm from the U.S. technology sector’s consolidation of power through data collection. Everyone from Bernie Sanders to Donald Trump has expressed concerns. The least concerned appear to be the politicians controlled by the U.S. Tech lobby.

Some data issues are being addressed by GDPR and other government controls, but little has been done so far. We have embraced the Facebooks and Amazons of the world and given them all of our data. Yet, it’s frightening to think about indigenous populations, and what they might do to us if they made it across our borders. 😉

What if the same people were brilliant tech entrepreneurs trying to get us off the ‘grid’ as we know it?

Podcast: Innovating for Greater Social Impact

Podcast hosted by SocialImpact CX. Here’s John Corrigan’s conversation with Ann Mei Chang, author of Lean Impact.

 

 

HX>CX

Link

Empathy

A culture of empathy makes Japan a bit more frictionless than most countries. Omoiyari or empathy is a minimal expectation, not something which needs to be taught or enforced.

Putting patients first

MD Anderson strives for as much human interaction as possible — creating a patient-centric experience that does not lead with technology. Rebecca Kaul, Chief Innovation Officer, outlines a world-class experience for patients and their families. I can attest to it — having walked the halls and seen hundreds of smiles.

It’s terrifying to think of hospitals just becoming factories of automation where doctors become obsolete. Some tech innovators should take a closer look at the human side of care. Huge efficiencies can be achieved through technology, but medical leaders shouldn’t replace the white glove treatment that extends care and keeps hope alive.

Interview with Rebecca Kaul

MATH

I left the Democratic party because it catered to career politicians. I believe Donald Trump (or Mike Pence) will win in 2020 if the Democrats chose another generic politician as a challenger. Someone new like Andrew Yang deserves a chance.

Capture-yang

 

11/12 CX for Social Impact

Great upcoming event by SF CXPA chapter and SF Tech4Good. Look forward to learning about the intersection of customer experience and Social Impact.

Registration link

Social Impact Gaming

Entrepreneurship is often derived from life experiences rarely witnessed in America. Challenges yield creativity. Lual Mayen escaped Sudan and now runs a gaming company in DC. The son of another refugee entrepreneur Abdul Fattah Jandali is none other than the great Steve Jobs. America’s success comes from a culture of inclusion, not derision.

Link

Seth Godin quote

Nepreryvka

The former Soviet Union instituted the “continuous workweek” known as neprervka almost 100 years ago. Weekends didn’t exist. Families couldn’t see each other much. Burnout was pervasive. The experiment didn’t last long. In today’s workforce, flexibility is the expected norm with the caveat that work can get done anywhere and at any time thanks to technology. Instead of balance, we work much harder today and don’t know our neighbors.

Life in America works when there’s a calendar otherwise we lose sight of the life we have to live. Japan is another schedule-driven society I know all too well. The work we do overtakes the work needed at home and in the community. Technology is creating more imbalance when it should make us more civic-minded citizens.

This insightful article highlights some startling examples such as Home Depot’s evolution from FT retail employer to just another revolving door for part-timers. Technology helps with scheduling and workforce productivity. A business succeeds thanks to technology but hurts the average worker. The end goal is seemingly to employ 24×7 part-time workers just like the failed Soviet experiment. If we work all the time we won’t have time to revolt with our neighbors against a government and business world suppressing civic life. One-dimensional plutocrats lacking maturity and human empathy take reins because we didn’t have time to do our homework with our neighbors.

The Atlantic article

Home Depot was a recent client of mine. Back in the 90s, I recall it being a company of experts.  The retail stores excelled with full-time workers and experts. You could always count on the friends you made at Home Depot. Home Depot’s band of experts created a positive employee and customer experience. Things changed in the 2000s when Home Depot changed its full-time work culture into a part-time one without experts. The store experience was pretty bad, and the online experience was even worse.

When I fast-forward to the most recent years — as I helped Home Depot move its customer service capabilities onto a smartphone — things have dramatically improved as Home Depot connected its brick-and-mortar experience with its mobile and online channels. The low-cost flexible workers have become ‘experts’ with customer knowledge at their fingertips. While over-scheduling a part-time workforce has certainly been good for Home Depot’s stock performance and for customers like me, the employee experience hasn’t improved. Only store managers are full time. They watch their stores like hawks, replacing workers frequently.

I’ve always worried about the kind of experience these part-time employees might be having since I consulted at the headquarters. Since I don’t think it’s fair to punish part-time workers struggling to support their families, I tended to give everyone 5-star ratings on the mobile experience surveys. The Atlantic article highlights the role scheduling has played in diminishing quality of life including time for civic life. As 2019 comes to a close, it’s become much harder to achieve the civic goals I set out for myself.

Link

Neprervka has been resurrected in new ways. We are wired 24×7, tethered to our phones, becoming customer support for our companies, but not for the sake of customers. The end goal is survival — in order to pay the bills and raise law-abiding children. “It takes a village” was a proverb I heard often back in my schooling days. The culture of our hometowns — whether back in Texas or in the backwaters of Asia — has disappeared as we embrace what is tantamount to a socially-stratified corporate lifestyle in ritzy urban centers. The pressure never ends to be at the top of your game. There’s only one winner for every race. Losers go home. The carefree freedoms of the local coffeehouse culture (from childhood) have been replaced by a virtual prison — where our phones connect us to our humanity — not conversations around a cooler with our families and neighbors.

Making a difference in the world has become a big deal if you tie it to the opportunity to make a big sale. If you garner good enough PR you just might keep the government off your back. Corporate Social Responsibility deserves more executive ownership and visionary action since many government leaders are not up to snuff. As citizens, we need to reprioritize our lives to avoid rule by hegemonic forces such as the tech industry which has successfully hijacked our minds.

Nonetheless, our shared fate is being sealed by a faceless boardroom of plutocrats making painful decisions equivalent to those passed down by dictators like Joseph Stalin a hundred years ago. Our phones gave us this convenient lifestyle but also distracted us enough to elect stupid people into public office. Too many things on the schedule blind us from seeing the light.

Let’s join forces with our neighbors for the greater good before we lose our vacation and weekend time, too. 😁

一期一会

This Japanese expression meaning “one life, one encounter” is a favorite. Time flies, but memories can be made to last. Behavioral psychology points to the younger population choosing experiences over things.

How do we keep up in the business world? I’ve learned that treating every initial customer and prospect with omotenashi (selfless hospitality) increases the possibility that they chose to return. At the same time, loyalty is becoming a thing of the past with so many consumers addicted to the pursuit of new experiences. The bar has been raised so high that every interaction requires additional creativity on top of selfless hospitality. Sometimes, this creativity requires provocation.

It boils down to creating memories with every customer interaction. The best marketers are memory makers.

Steve Jobs may not have been the greatest human being, but he left a permanent footprint in the sands of time.

Salesforce Sustainability Cloud

Salesforce is giving core customers opportunities to make the world a better place by adopting solutions like Sustainability Cloud.

As a technology consultant I wonder if there will be enough demand (without global mandates) to implement these solutions.

Companies that Care

Employee engagement is easier when volunteering is ingrained in the culture (and not a PR stunt). I’m inspired by CEOs who drive social impact.

Here are some leading companies…

Link

Repeat Customer

https://www.zendesk.com/resources/how-one-medical-turned-doctors-into-designers/

Great podcast by Mio Adilman and Zendesk. As a One Medical customer, I can vouch for the intuitive mobile app and on-demand availability of great docs. Frankly, the healthcare industry needs the most disruption.

 

 

 

Give local

This is Silicon Valley’s dilemma: To empower and train (give back locally) or to automate and outsource (reduce local opportunities). The tech sector should benefit local communities wherever it succeeds. The 99% lives here, too.

Inspire CX

Good podcast from Jeanne Bliss about Customer Experience at Inspire, a clean energy startup.

Interview with Michael Bair

 

 

Joy or Happiness?

Years ago Pico Iyer captured in an NYT column the desperate pursuit of silence and detox from our noisy world. The root cause of our anxieties according to him was traceable to the devices that wired us with info which we don’t necessarily need, certainly not all the time. A measured response meant going off the grid to a place intended to give back one’s bearings in order to consciously live again. The end game was potentially a happier life.

Joy of Quiet

Today, the end game careens towards an exciting life with tech — not necessarily a happy one — with microbursts of joy as we speed towards 2020. Laura Holson, a writer for the New York Times, spells out a different narrative from Pico’s — examining the ups and downs of our pursuit of happiness. Happiness may be quantified by the number of joyful moments one can generate (even if it’s from social media).

Are We Living in a Post-Happiness World?

I know this rings true in the customer experience world where happy customers tended to have more aha! moments.

Both NYT essays allude to a life prone to instant gratification which needs examination and recalibration. Mindfulness might be attainable for a handful of NYT readers. The rest of us tackle the world as an exciting scavenger hunt with nothing more than a small screen and tiny keyboard. It’s possible to collect joyful memories without using devices. Maybe the secret to joy is leaving the phone behind on the next journey.

What Nonprofits Can Learn About CX From For-Profits

Excellent podcast with John Corrigan and Valerie Leonard, founder of Nonprofit Utopia. I’ll be highlighting social impact leaders who are using CX methods. The CXPA is co-hosting an event with Tech for Good on 11/12.

Stay tuned.

JLF Houston – 9/14/2019

South Asian lit festivals have grown over time. As the population thrives in large metros like Houston and Seattle, South Asian book-readers stake their ground and share voices which go beyond the professional brilliance of the community. All that glitters is not gold. There is real pain felt in the community as immigrants.

Pain can be recorded and promoted in the form of art. I attended the Houston edition of the famous Jaipur Literature Festival. Chitra Banerjee Divakaruni of “Arranged Marriage” fame along with Mira Jacob highlighted a diverse program. Both writers took decades to publish their first notable books. They were activists addressing community issues long before they became writers.

The festival also featured longtime Bollywood film actress Manisha Koirala who emerged in the 90s. She shared her first book, Healed, a memoir of how she overcame cancer. Cancer is pervasive, yet it’s something South Asian survivors struggle to handle publicly. Manisha brings forth her story and inspires anyone on the same journey.

What I’ve learned from attending these events is that writing is hard. These activities inspire me to read more and share things online. Blogging helps me find my own voice.

Some things go away by themselves.

Building a Tech company like Sony

Sony is not what it used to be. Japan, Inc. is relevant, but no longer a powerhouse. Old school rarely gets noticed in this age of warp speed. John Nathan’s story of Sony is a cautionary tale but also highlights conscientious leadership. Sony might not have kept up with the growth of the new tech companies, but it didn’t have the volume of sordid scandals today which pose a greater threat to external growth for tech startups than the competition. The fastest-growing companies today are struggling to establish a work culture and hold onto their employees.

Sony was led by grownups who never left the room. The culture was refined and maintained by its co-founder Akio Morita. And it worked for a very long time as portrayed by John Nathan.

Based on my own experience in Japan, business life and work culture rarely changed every year. The monotony was a good thing for long-term career seekers. Professional stability also helped the Japanese maintain nuclear families. Some of my expat friends in Japan continue similar routines over two or three decades thanks to the stability of their tech employers. The same cannot be said about Silicon Valley.

Link

CX for Social Impact

Nice clip highlighting the difference. Stay tuned for an event on 11/12 about implementing CX at orgs focused on social impact.

The problem with social media

What’s the point of connecting in the first place?

salesforceblogger.com

When I’m not thinking about changing the world, I think about Salesforce. Here’s an awesome blog by Rikke Hovgaard.

CCXP eligibility

Helpful webinar while preparing for the CX certification. It’s a lot more than I expected.

Caregiving 101 @MD Anderson

My family is grateful for the loving support of family, friends, colleagues, and many strangers. Some of the best tips we received in this cancer journey were from Uber and Lyft drivers.

Many caregivers are children of patients. It’s difficult to begin journeys into the unknown. Life can blossom or be gone in the blink of an eye. A mid-career disruption also impacts every other aspect of your life, especially if you are coming a long way to Houston. Along with its world-class medical facilities, Houston’s accessibility is its greatest asset. There are flights to most parts of the world.

Nonetheless, Houston is a rugged town with marginal infrastructure and poor mass transit. The weather is muggy and it’s not walkable beyond parks and recreational areas. Air conditioning and hints of Southern hospitality keep hope alive. If you are into sports, Houston is a mecca. If you are into sustainability and music, Austin is just 3 hours away by car. The coasts are just 4 hours by flight. Getting away is the most important thing for visiting patients and caregivers who get occasional respite during treatment.

Cancer treatment alone won’t ensure the survival of your loved one. Everything else matters, too. MD Anderson sets up caregivers well to provide the best possible care. Here are some tips from my MD Anderson experience.

  1. Use the online and mobile version of MyChart: Make sure you set up text alerts to track updates. Review the billing like a hawk. Every treatment plan is unique.  Changes are made frequently based on effectiveness and the need to reduce side effects. Have a daily check-in with your loved one to make sure that you are up to speed on appointments. Ask questions about the data in the weekly check-ups with oncologists and nurses. 
  2. Sign up for peer-to-peer support at http://mycancerconnection.org. Cancer hits near every family and should never be fought alone. MD Anderson will connect you with survivors and fellow patients. The caregiver can learn best practices and optimize care.
  3. Meet with the assigned caseworker/social worker and fully leverage patient services. At MD Anderson, caseworkers function like customer success managers and work hard to improve the patient experience. The services offered to patients and caregivers are truly world-class and they can improve overall care if used wisely. The key is to lower the stress of the patient experience. Recommend checking-in every 2 weeks.
  4. Attend MD Anderson activities. The busy calendar of activities for patients and caregivers will reduce stress. From integrated medicine (yoga, meditation, nutrition, support groups ) to seminars featuring the latest treatment breakthroughs,  your days in Houston will go by fast. You will make friends along the way. Recommend 3 to 4 times/week.
  5. Focus on the spiritual life. Houston offers houses of worship for every community. We discovered a meditation circle similar to the one we attended in the Bay area. Daily prayer and weekly spiritual fellowship strengthen the Faith.
  6. Free housing is available. The timeline for treatment tends to extend longer than anticipated. The bills pile on for those who have temporarily relocated. Connect with the MD Anderson caseworker and your place of worship to secure housing at lower costs. 
  7. Use ‘MD Anderson’ discounts in Houston. There are discounts for rental cars, restaurants, and even gyms. The American Cancer Society has partnered with Lyft in Houston to provide free rides to patients and their caregivers. Recommend signing up for this.
  8. Stay apolitical when visiting MD Anderson. Folks from all walks of life are fighting the same battle. I lean towards the Left. The philanthropists who helped build MD Anderson lean toward the Right. Avoid making statements using clothing.
  9. Watch movies, read books, and skip the news. Too much information from social media creates unwanted stress. Stress can influence cancer development.
  10. Nutrition is key. MD Anderson offers cooking classes. A cancer-fighting diet is hard to achieve. At the same time, eating something is better than eating nothing. There has never been a better time to go veganRecommend at least 6 small meals/day for your loved one.
  11. Stay connected to your network and remain current with your professional skills. Life may not return to normal, but you will have to resume where you left off.

confucius1-2x

Kudos to …

Voxility for unplugging tech companies promoting hate. This is ’Customer Success for Good.’

Link

Kustomer Relationship Management

Recently discovered a new CRM. There are many support tools in the marketplace. Reminds me of the year 2000. Of course, I blogged about it. The tools are beginning to look the same. Salesforce is the market leader just like Siebel once was in 2000. Salesforce needs to improve its product for SMBs. Everyone has jumped in for a share of this pie.

I like Kustomer’s kanban-like UI and social media integrations. The focus is on the Retail vertical. It helps that Kustomer was founded by the same team which built Desk.com for Salesforce.

The most promising startups these days seem to be spun out of larger product companies which have become too unwieldy. Lengthy onboarding periods and hefty implemention fees have become a cash cow for larger software companies. This is a huge turnoff for SMBs. The key differentiator for SMBs is a high-quality product which can be rolled out fast…like in less than a week. Kustomer is doing the right things.

Houston Inc.

I’ve never liked Houston, but forcibly made trips here. Houston wins because of affordability and jobs. The oil and gas (O&G) industry fuels the economy, but younger generations may not stick around. O&G still makes the world go around, but it has lost its luster.

Life is too short to live in Houston.

Motherboard

There’s a gap in investigative journalism. Vice is stepping up to the plate while The Markup tries to reboot itself. I was looking forward to The Markup taking off, but don’t see much coming from them. It’s great to see Vice doing this.

Motherboard Link

Someone needs to watch the shenanigans running the tech world and colluding with bad actors. Sorry, I don’t trust NYT, CNN, Fox, or MSNBC — all have been bought out by the tech industry and politicians. Most of all, I don’t trust Google, Fox, Twitter, and Facebook. That’s why I maintain this blog.

Ninety-nine percent of tech people are good, but 1% execute with bad intentions. That’s all it takes to cause mass disruption.

Takeaways from DF 19

Salesforce is doing well as one of the safest platform bets for enterprise-scale companies. The CEO truly cares about making the world a better place. Dreamforce is not a safe place for the Dr. Evils of the world in their pursuit of growth at all costs.

Marc Benioff sets a great example for well-intentioned professionals seeking to become evangelists for ethical capitalism. I’ve been part of this ecosystem for several years. The Salesforce platform is a no-brainer when it comes to scaling cloud technology to meet business goals. It works. However, it’s not cheap. What my customers get in return for the steep costs is an assurance that Salesforce will always do the right things to deliver a solid product and be a good corporate citizen. The additional price tag goes toward things like sustainability, inclusive diversity, 1-1-1, nonprofit cloud, and ethical AI.

From my social impact lens, here are some takeaways:

1. Salesforce and its partners are investing heavily in Health Cloud. Partners like Deloitte Digital have built amazing solutions focused on improving the patient journey. The healthcare industry has too many red staplers and too few APIs. Salesforce is addressing the problem and empowering its partners and customers.

2. Salesforce Blockchain solutions are becoming mainstream. Really inspiring to see Dr. Laura Esserman, a UCSF breast oncologist, share her blockchain software journey to automate the reporting of clinical trial lab results, thereby reducing the amount of time to bring cancer drugs to the market.

3. Sustainability Cloud is almost here, with an upcoming release date in December. I was fortunate to see a LIVE demo. The new solution enables chief sustainability officers to track and capture their company’s carbon footprint. The process apparently can take up to 6 months. The new tool can shorten the cycle to 6 weeks.

4. Ethical AI will become a best practice for software development. AI architect Kathy Baxter gave an inspiring talk about building an ethical AI practice at any company focused on automation.

AI Ethics can be baked into every company’s SDLC.

Too much code is getting shipped without regard to user diversity and impact. There are huge negative ramifications of ‘soulless’ AI innovation. I’ve blogged about this topic before.

5. Salesforce made a large donation to the United Nations to advance Sustainable Development Goals. The rise of so-called populists whose real intention is a power grab at the expense of the public good is putting the world at risk. Most capitalists would object to the limits placed on free trade. Businesses like Salesforce have to step in when international safeguards are being eroded. Without international governance, we will lose the natural environment and its thousands of species.

There’s a ton of hoopla every year at Dreamforce. Most people come for the networking — looking for jobs or to improve their technical teams. A few attend to upsell their customers. Just a handful of folks come for the do-good, feel-good stuff.

At the end of the conference, most people leave remembering the feel-good stuff. Marc Benioff has done a brilliant job of planting the seeds of good business. The conference is worth attending at least once.

Dreamforce truly represents ’Customer Success for Good.’

My Hero

As I watch these presidential debates, as I attend more sporting events than I care about, and observe lucky folks dancing in the spotlight, I begin to look for answers within — knowing ordinary, everyday heroes have made a much bigger difference in my journey. I feel gratitude for the first responders who continue to save my family’s life without us ever knowing ’things’ happened, the government officials who cleared the path to my U.S. Citizenship when it seemed like a much bigger struggle prior to the 90s, the teachers & coaches who became like my parents, and the spiritual gurus who continue to uplift my life when my moral compass is challenged.

Many silent heroes keep my mind full of ideas with their books. I’ll never meet most of the authors whose books I’m greatly inspired by. Let’s not forget the American healthcare industry (for all its flaws) still gives me world-class doctors who take care of my family. They go above and beyond to extend life. Without my extraordinary parents, there would be no ordinary life, to begin with.

This song about gratitude by the Foo Fighters is just a reminder to return the favor. We all need to become ordinary, everyday heroes. There’s too much work to be done around me. It will happen without much social media hoopla. I will become my own hero by taking ownership and focusing on the right here, right now. Ultimately, someone will be thankful for this work.