The Japanese concept of tatemae involves putting on a public mask. There’s an American movie now that explains it much better. Rental Family is sort of a ‘Lost in Translation‘ part 2, that depicts a lost Hollywood actor played by Brendan Fraser in the same light as the older movie which featured Bill Murray. It’s worth seeing for Japanophiles and those thinking about making the trip over there.

Long before social media culture unveiled tatemae behavior to the world (X/Facebook/Instagram/Youtube/TikTok), the Japanese society maintained this way of life.