Corporate knowledge

“That corporate knowledge that builds year in and year out is really invaluable I think. So they understand what the coach wants and the coach knows what he’s going to get every night. When players know what they’re going to get from each other, they feel responsible to each other.

We talk endlessly about players before we bring them in. Whether we draft them or (through) free agency or (through) trade, (we) make sure they are people who can accept roles, understand that they are just part of a whole and that they realize that it’s not just about them, but it’s about how they can make the group better.”

Gregg Popovich,
San Antonio Spurs