Selfishness in the form of attention-seeking is the norm. What if selfishness meant doing vipassana and managing the mind so one doesn’t get carried away. I became selfish several years ago for the sake of training my mind through meditation. It made me a better person. Meditation is a selfish act which can make you a better leader.
Great article here about the need for selfishness in order to manage emotions. Forget the money and just manage the mind.