The founder of this company returned in September 1997. He was 42 years old and trying to rescue a sinking ship. The stock price was around $22 (or $5.50 today adjusted for splits). Dell stock closed at $86.69.
Very few people get a second act in life. It became the greatest comeback in the history of business. There were few products to be proud of at this time, yet the messaging around branding put Apple back on the comeback trail.
[not a high quality video but commercial drives home the vision]