The advent of the Customer Success Technologist

Nice article by Catherine Blackmore who oversees Customer Success for Oracle Marketing Cloud. Customers want hand-holding and are keen on technology, data and analytics packaged in the form of best practice delivery. Customer enablement should involve the whole company and not just be delegated to the front line CSMs. 

To ensure success, the CSMs should be on a path to become Customer Success Technologists.

One Comment on “The advent of the Customer Success Technologist

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