Purpose vs Productivity 

The biggest news in Silicon Valley is Microsoft’s acquisition of LinkedIn. The leaders of both companies have spoken. They say it’s about empowering workers and helping them maximize their potential. 

Of course, LinkedIn and Microsoft have both accelerated worker productivity with their tools and apps.

What I’d like to hear is more humanistic. Not just grand jestures. It’s safe to say that a majority of workers on the planet grew up using Microsoft tools. LinkedIn has become the brandbuilder for most of us.

Here are some purpose-driven companies leading the way. By combining forces, I hope MSFT+LNKD will look beyond the productivity gains anticipated. Let’s solve the biggest problems.



Apple is not the best role model and could do much more in the world. However, this original ad serves as an inspiration for large companies seeking to become more purpose-driven: