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Companies which intelligently gather, transform and share data for the sake of customers will thrive in their respective markets.
Really liked this article. However, it references popular solar company Sungevity which executed a brilliant data strategy to help its customers. Sungevity recently filed for bankruptcy. The strategy was correct, but the overall residential solar market stopped growing fast. They didn’t execute quick enough.

Timing is critical now for businesses implementing a smart data strategy to go with their CX programs.