New career mantras have overtaken old rules (article) in the on-demand, nonstop world of business. I love Southwest Airlines’ mission statement which conforms to the new rules. Order-taking pursuits will inevitably be automated. Customer marketing is important, but self-motivated employees will determine your customer success outcomes.

1. Be valuable
2. Eliminate the competition
3. Meet your deadlines
4. Leap when opportunity knocks
5. Build your value