New mantras

New career mantras have overtaken old rules (article) in the on-demand, nonstop world of business. I love Southwest Airlines’ mission statement which conforms to the new rules. Order-taking pursuits will inevitably be automated. Customer marketing is important, but self-motivated employees will determine your customer success outcomes.

  1. Be valuable
  2. Eliminate the competition
  3. Meet your deadlines
  4. Leap when opportunity knocks
  5. Build your value


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