Customer Success and Content Marketing

Peter Drucker once said, “culture eats strategy for breakfast.” A successful culture results from execution, not from a blueprint doc. It needs to be seen and heard.

Success should be widely shared via content across channels. It can be original or attributable but should be relevant for a target audience and customer base. Content marketing is the low hanging fruit for customer success teams according to this conference presentation. I encourage customer success teams to partner with marketing communications. Content is worth owning.

Here’s an article with helpful tools for content planning, creation and distribution… Link