From Tree to Shoe

“People don’t buy sustainability, they buy great products, according to Allbirds co-founder Tim Brown. Allbirds began 4 years ago on Kickstarter with intentions to make a comfortable shoe using wool. Allbirds recently introduced shoes made from eucalyptus trees and sugar cane. It’s a certified B Corp which achieved customer success by making products simply better than the competition. The unique social impact strategy sustains customer loyalty.