Marketing is really about values

If the values resonate, sales will grow fast. I work with smart engineers who can build almost anything. However, products don’t sell themselves without brilliant marketing.

New technologies should be worst kept secrets if the intention is to get the world to adopt them. Something which took a weekend to hack will be easy to copy. But the values and ability to connect with customers can prevail through memorable marketing. Success is possible even if a product is mediocre.