Improving UX for Salesforce

Years ago, I demoed a side-by-side comparison showcasing the click-through efficiency of using Salesforce vs. Oracle CRM (Siebel). We called Salesforce a Maserati going up against a Volkswagen. Today, Salesforce competitors highlight commensurate challenges of using Salesforce’s clunky UI.

Nonetheless, Salesforce will continue to dominate as add-on tools improve its performance. The startup Addapptation looks promising in solving a real problem that enterprise users have when logging in. Fewer clicks result in more productivity.