Slow ideas

Atul Gawande writes eloquently about the need to scale ideas in medicine through increased face-to-face peer interaction. To achieve scale with some ideas, building trust must go beyond social media and clicking the “like” button. Some of the the biggest ideas would not have succeeded without “boots on the ground” talking to each other.

“In the era of iPhone, Facebook, and Twitter, we’ve become enamored of ideas that spread as effortlessly as ether. We want frictionless, “turnkey” solutions… We prefer instructional videos to teachers, drones to troops, incentives to institutions. People and institutions can feel messy and anachronistic. They introduce uncontrolled variability… But people talking to people is still the way that norms and standards change. “

Atul Gawande, “Slow Ideas”
New Yorker

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s