It’s not about the brand. It’s about what you care about.

The idea owns the audience and it’s no longer about the brand itself. This and other musings from Steve Bryant in this great Medium blog post.

Link – Medium post by Steve Bryant, Content Marketing Strategist

Unfortunately, many brands don’t see it this way, including a famous brand-builder based  @1600 Pennsylvania Avenue in DC. Content can be king or your achilles heel.