1/17/2022 – Customer Success for Startups

Austin is getting back to normal faster than other tech meccas. Entrepreneur and investor Jason Calacanis says Austin gives off the San Francisco startup vibe circa 2013 via the All-In podcast. Customer Success became a named role at every SaaS company. Back then it also became an emerging category with product-based startups such as Gainsight and Totango. Austin is well-positioned as a startup generator.

It’s hard to decipher what is happening in Austin. Many entrepreneurs and engineers have moved here from San Francisco and beyond. The last two years of Zoom-dom have been painful for anyone trying to start up without in-person events. 2021 was supposed to be a hybrid year. Covid-19 made it impossible. It looks like significant metros may keep things virtual in 2022. Austin, on the other hand, is moving forward with a hybrid approach. While the risk is high for infection, survival is almost assured by following guidelines. I think in-person meetings give normalcy a chance and a real possibility for Austin to get ahead of the curve in 2022. As a veteran of Silicon Valley, I just hope Austin can become a kinder, gentler version of it.

Looking forward to the Customer Success for Startups event: https://meetu.ps/e/Kx7Zf/1tts9/i